Pepper Agency

Redefining the digital presence for Pepper 🌶️

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📌 The Challenge

Pepper, a social media marketing agency, approached us with a clear ambition: transform their existing website into an engaging, interactive platform that truly reflects their brand and service offerings. While the original site had been functional, it leaned heavily on text and animated motion without delivering the level of user experience or brand personality Pepper envisioned.

The primary concerns included:

• A lack of alignment between the website and the brand’s social-first ethos
• Overuse of motion and limited focus on digestible content
• A need for cleaner navigation and simpler user flows

The brief centered on three guiding words: Social, Interactive, and Human, a digital space that looked and felt like a social media platform.

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🚀 Our Approach

We began with an in-depth brand analysis and UX audit of the current site, followed by collaborative workshops with the Pepper team to define visual direction, content hierarchy, and user journey goals. Here’s how we tackled the transformation:

🖌️ Design Strategy

• Retained core elements of the existing colour palette for brand consistency, while introducing lighter tones and generous white space to modernise the aesthetic and clean up the heavy beige.
• Incorporated familiar social media style UI as well as recognisable brand assets such as Pepper’s signature speech bubble to add familiarity and fun throughout the design.
• Ensured all design components aligned with Pepper’s values of approachability, connection, and creativity.

📂 Content & CMS Prioritisation

• Implemented a powerful, user-friendly CMS, empowering Pepper to manage and update their content autonomously.
• Enabled seamless addition of downloadable resources - gated behind email collection - to support lead generation strategies.
• Built-in dynamic filtering systems to simplify how users access case studies and resource materials.

⚙️ Advanced Features

• Developed complex animations and interactive elements while ensuring they served a purpose - enhancing usability and reinforcing storytelling.
• Focused on accessibility and SEO from the ground up, with semantic markup, responsive design, and high-performing page structures.

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✨ The Result

The outcome is a sleek, intuitive website that blends creativity with clarity - a platform that makes Pepper’s content sing, resonates with its audience, and turns visits into action.

Our favourite elements include:

• 🎯 Elevated brand presence that feels fresh, human, and engaging
• 🔎 Lightning-fast navigation and smart filtering that simplify discovery
• 🧩 Scalable CMS architecture enabling easy updates and content growth
• 📈 Strong SEO performance and accessibility scores, broadening reach

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Most importantly, Pepper now has a new digital home that mirrors the personality and professionalism of their brand - social-first, smartly interactive, and delightfully human.

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