Cherry Pick Talent

Overview

Cherry Pick Talent is a leading influencer marketing agency operating across the UK, US, and Canada, with a fast‑growing Cherry Pick Gaming sub‑brand. Their existing website no longer reflected the scale, sophistication, or personality of the business and they needed a digital presence that could keep pace with their growth.

We have loved redesigning and rebuilding their website from the ground up, creating a slick, savvy, and future‑proof platform that blends credibility with creativity.

Objectives

Cherry Pick needed a website that would:

• Communicate expertise and trust to prospective clients
• Showcase their influencer and gaming divisions with clarity
• Support rapid content updates across multiple regions
• Deliver a standout visual identity that feels modern, bold, and unmistakably “Cherry Pick”
• Improve performance, SEO, and overall user experience

Our Approach

1. Discovery & Content Audit

We began with a deep dive into Cherry Pick’s brand, audience, and goals. This included a full content audit, competitor analysis, and mapping out the ideal user journey for brands, creators, and partners.

2. Information Architecture & Wireframes

We restructured the site to create clearer pathways, intuitive navigation, and a CMS‑driven foundation that supports future growth. Low‑fidelity wireframes helped us validate flow and hierarchy early.

3. Visual Design

Using Figma, we designed new pages with a refreshed visual identity that balances fun, bold energy with professional polish. Interactive prototypes allowed the Cherry Pick team to experience the site before development.

Key design features included:

• Dynamic layouts inspired by social‑first content
• Playful micro‑interactions
• A more editorial, confident visual language
• Clear storytelling across both the Talent and Gaming divisions

4. Webflow Build

We developed a fully responsive, animated Webflow site with a structured CMS for case studies, talent, insights, and campaigns.

Technical highlights:

• Performance‑first build
• SEO‑optimised structure
• Smooth content migration with redirects
• GDPR compliance
• Editor‑friendly workflows for the Cherry Pick team

5. Launch & Handover

After testing, QA, and final refinements, we delivered a seamless launch. The team received full training, documentation, and a post‑launch support window to ensure confidence and continuity.

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Results

The new Cherry Pick Talent website delivers:

• A modern, high‑impact brand presence
• Faster load times and improved SEO foundations
• A CMS that empowers the team to publish content quickly
• A more intuitive user experience for clients and creators
• A scalable platform ready for international expansion
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The redesign positions Cherry Pick Talent as a leader in influencer marketing - not just in the work they do, but in how they represent themselves online.

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